Bottom line: follow.it is a feed reader that does more than read feeds. It follows websites, blogs, podcasts and YouTube channels, watches pages for changes, checks whether a site is up, tracks things like exchange rates and SSL expiry, and delivers what it finds by email, digest, Telegram, Slack, RSS, browser push or its app. On AppSumo it sells four lifetime tiers, $49, $99, $199 and $299 once, read on 29 October 2026. Each tier maps to one of follow.it’s own monthly plans: Hello at $5, Basic at $10, Standard at $20 and Pro at $40 a month. So every tier pays for itself in under ten months against the matching subscription. The catch is Tier 1. It’s the Hello plan, its card crosses out “No ads in emails,” and its monitoring allowances are small. The listing is “Refundable up to 60 days,” and AppSumo says “Plus members are covered by our We Got Your Back guarantee.” The page data gives the deal an end date of 25 November 2026.
Best for: people who follow lots of sources and want filtered updates in one place, plus marketers and site owners who want light website and competitor monitoring without a second tool.
Think twice if: you mainly want to follow Facebook or Instagram accounts, you need a full API today, or you only read under 100 RSS feeds and never touch the AI features.
We have no affiliate deal with follow.it or AppSumo; links go to the official pages. How we review.
Updated 29 October 2026. This follow.it review rests on what we read that day: the follow.it listing on AppSumo, including all four tiers, the deal terms, founder posts, questions and reviews, follow.it’s own pricing page and its API feeds features and plans page. We haven’t set up feeds or monitors in it, so we describe the plans, the limits and what buyers report, not how quickly alerts arrive.
follow.it review at a glance
| What we checked | What the pages say |
|---|---|
| AppSumo tiers | $49, $99, $199, $299 once (listing shows $196 to $1,196 struck through) |
| Matching follow.it plans | Hello $5, Basic $10, Standard $20, Pro $40 a month |
| RSS feeds | 500, 1,000, 3,000, 8,000 |
| Ads in emails | Tier 1 yes (“No ads in emails” crossed out); Tiers 2-4 no |
| AI processing | 100 to 3,000 stories per 30 days |
| Free plan | Yes, on follow.it’s site: up to 100 RSS feeds |
| Refund | “Refundable up to 60 days” |
| AppSumo guarantee | “Plus members are covered by our We Got Your Back guarantee” |
| Listing rating | 4.85 stars from 112 reviews, 258 bought |
| Company | Founded 2016, Malta, 11-50 people, bootstrapped |
What follow.it does
The simplest way to describe follow.it is a feed reader with a delivery desk attached. You add sources, set filters, and choose where each source’s updates go. The listing groups the features in four blocks:
- One hub: aggregate “websites, blogs, and specialized API feeds” in one dashboard, and switch between instant delivery, a daily “Newspaper” digest or a weekly “Magazine.”
- Filters: filter any feed “by keyword, tag, or author,” control delivery frequency and channel per feed, and use AI prompts to surface what matters.
- Reading: save stories, build a personal news page, forward stories to Buffer, and stay current through a Chrome extension and mobile alerts.
- Monitoring: track YouTube channels, website uptime, SSL/TLS expiry, domain changes and service status, plus exchange rates, commodity prices and weather alerts.
The “API feeds” are follow.it’s own data feeds. Its features page lists dozens, including a Website Changes Tracker, website offline alerts, a Google ranking tracker, a backlink monitor, GitHub vulnerability alerts, WordPress plugin watch, LinkedIn keyword tracking and an AppSumo deals feed. When a buyer asked on 24 October 2026 whether API feeds cost extra, the founder said they’re “included in your tier, with nothing extra to pay.”
The newest piece is AI processing. In a founder post dated 28 October 2026, Nick Ahmann describes it like this: you pick a feed, tell the AI what to do with each new story, and it arrives “summarized, translated, or reduced to exactly the details you need.” The post says it’s “included in all tiers of this deal.”
The one thing most people miss: Tier 1 is the Hello plan
Here’s the part most people miss. The AppSumo tier cards don’t just set feed counts; each one links its API feeds to a named follow.it plan. Tier 1’s card reads “Hello Plan features,” Tier 2 “Basic Plan features,” Tier 3 “Standard Plan features” and Tier 4 “Pro Plan features.” The deal terms say the same thing: “All future Hello (Tier 1), Basic (Tier 2), Standard (Tier 3), Pro (Tier 4) plan updates.”
That matters for two reasons.
Tier 1 emails carry ads. On the AppSumo card, Tier 1 shows “Read content directly in inbox” with a tick and “No ads in emails” with a cross. follow.it’s own pricing page agrees: “No ads in emails” first appears on Basic. When you plan to read most updates as email digests, Tier 1 puts ads in them. One two-taco reviewer in October 2026 pointed at exactly this, writing that at Tier 1 “they will send you ads.”
The monitoring caps live on another page. The AppSumo cards list feed counts and AI allowances. They don’t list how many pages you can watch, or how often. Those numbers sit on follow.it’s API feeds page, read on 29 October 2026:
| API feed | Hello (Tier 1) | Basic (Tier 2) | Standard (Tier 3) | Pro (Tier 4) |
|---|---|---|---|---|
| Website Changes Tracker | 5 pages, every 6 hours | 20 pages, hourly | 100 pages, every 10 minutes | 200 pages, every 3 minutes |
| Website offline alert | 5 sites, every 5 minutes | 20 sites, every 3 minutes | 100 sites, every 2 minutes | 200 sites, every minute |
| YouTube feed | 20 | 50 | 100 | 200 |
| SSL/TLS expiry alert | 5 | 20 | 100 | 200 |
| LinkedIn keywords | 3 | 10 | 25 | 50 |
| AppSumo deals | Filter for lifetime deals | Adds “Limit by achievement of metrics” | Same as Basic | Same as Basic |
That last row turned into a real complaint. A buyer wrote on 3 October 2026 that on Tier 1 they “couldn’t even set up an alert for AppSumo deals with ratings.” The founder replied the same day that such alerts “are currently only available from Tier 2,” and said they’d take another look at the limitation. In practice, the feature you buy for may be on the page, but the tier you can use it on may not be the one you picked.
The four tiers on AppSumo
The plan cards, read on 29 October 2026:
| Tier 1 | Tier 2 | Tier 3 | Tier 4 | |
|---|---|---|---|---|
| Price (once) | $49 | $99 | $199 | $299 |
| RSS feeds | 500 | 1,000 | 3,000 | 8,000 |
| AI processing (per 30 days) | 100 | 500 | 1,000 | 3,000 |
| Number feeds | 10 | 25 | 50 | Unlimited |
| Course feeds | 10 | 25 | 50 | 100 |
| Email delivery speed | Standard | Up to 5x faster | Up to 10x faster | Up to 10x faster |
| AI summaries | 5 per day | 20 per day | 50 per day | 100 per day |
| AI filters | 500 messages a month | 2,000 | 5,000 | 10,000 |
| Support | Standard | Premium | Premium | Premium |
| No ads in emails | No | Yes | Yes | Yes |
| Plan | Price |
|---|---|
| Tier 1 Light readers who accept ads in emails |
$49 once |
| Tier 2 Most buyers, ad-free digests |
$99 once |
| Tier 3 Freelancers monitoring client sites |
$199 once |
| Tier 4 Heavy monitoring and AI use |
$299 once |
One-time prices on AppSumo, read 29 October 2026; the listing shows $196, $396, $796 and $1,196 struck through. follow.it's own site lists Free, Hello $5, Basic $10, Standard $20 and Pro $40 a month. The page data gives the deal an end date of 25 November 2026.
Prices checked Oct 29, 2026 on follow.it’s own pricing page. Lifetime deals are listings that can end or change, so check the live listing before you buy.
The listing shows struck-through prices of $196, $396, $796 and $1,196 next to the four tiers. Those are the listing’s figures; follow.it’s own pricing page shows monthly prices, not those totals, so we wouldn’t read them as savings.
One line is on follow.it’s pricing page but not on the AppSumo cards: AI feeds. follow.it says Hello lets you “Create up to 2 AI feeds,” Basic 5, Standard 10 and Pro 20. The deal terms promise each tier’s plan updates, so these probably come along, but the cards don’t say so. Ask before you count on them.
Picking a tier: four worked examples
Turns out the RSS feed count is rarely what decides it. Even Tier 1’s 500 feeds is more than most readers will ever follow. The monitors and the AI allowances run out first.
A reader who wants a morning digest. Say you follow 150 blogs and newsletters and want one daily Newspaper email. Tier 1 covers the feeds three times over. The question is the ads. If you’ve read email digests from a free tool before and didn’t mind a sponsor line, Tier 1 at $49 is fine. If the digest is the whole point, Tier 2 at $99 removes the ads and quadruples AI summaries to 20 a day.
A marketer watching competitors. You want alerts when eight competitor pricing and feature pages change. Tier 1’s Website Changes Tracker allows 5 pages, checked up to every 6 hours. That’s three pages short. Tier 2 allows 20 pages checked hourly, so eight pages fit with room for twelve more. Honestly, this is the most common reason to skip Tier 1.
A freelancer minding client sites. Thirty client websites need uptime and SSL alerts. Tier 2 stops at 20 offline monitors and 20 SSL alerts. Tier 3 at $199 allows 100 of each, checked up to every 2 minutes for downtime. Thirty sites need Tier 3, and the same tier leaves room to grow to 100.
Someone using AI processing daily. AI processing is counted in stories per 30 days. Tier 1’s 100 works out to about three stories a day. If you’ve pointed it at one industry feed that publishes ten stories a day, that’s around 300 a month, so you’d need Tier 2’s 500. Two such feeds, about 600 a month, need Tier 3’s 1,000.
When you’re between two tiers, don’t forget the deal terms: “you can upgrade while the deal is live but can only downgrade within 60 days of purchase.” Upgrading later works only until the listing closes.
The deal vs follow.it’s own plans
follow.it’s pricing page, read on 29 October 2026, lists a free plan and four premium plans, priced per month:
| follow.it’s own plan | Price | RSS feeds | AppSumo tier | Months to match the tier price |
|---|---|---|---|---|
| Free | $0 | 100 | none | n/a |
| Hello | $5 a month | 500 | Tier 1, $49 | about 10 |
| Basic | $10 a month | 1,000 | Tier 2, $99 | about 10 |
| Standard | $20 a month | 3,000 | Tier 3, $199 | about 10 |
| Pro | $40 a month | 8,000 | Tier 4, $299 | about 7.5 |
The feature lists match the AppSumo cards line for line, from feed counts to AI allowances. So the deal is the subscription paid once. In practice, if you’d keep follow.it for a year or more, every tier comes out ahead, and Tier 4 does best, since $299 covers seven and a half months of Pro. We didn’t see an annual price on follow.it’s page, so the sums above use the monthly figures.
Don’t skip the free plan. It already includes up to 100 RSS feeds, keyword, tag and author filters, saved stories and every output channel, including Newspaper, RSS, Telegram and single emails. If you’ve only ever needed a plain RSS reader with under 100 feeds, the free plan may cover you, and you can test it before buying anything.
What buyers report
The listing shows 4.85 stars from 112 reviews and 258 buyers. Ninety-nine reviews give five tacos, eleven give four, and two give two. Most people won’t spot this at a glance, but several reviews carry AppSumo’s “Incentivized” label, which means the partner offered the author something for writing a review. The founder said on 6 October 2026 that they “sometimes incentivize” reviewers “regardless of the rating.”
Inoreader users are switching. A 23 October 2026 reviewer who used Inoreader for years called follow.it “a solid Inoreader replacement” and found every feed they had there except one. A 1 October review, marked incentivized, came from someone who paid for Inoreader for four years.
Setup takes work. Turns out the import tools lag behind the reader. A 7 October 2026 review titled “More than an RSS reader, but it rewards a plan” says a bulk import of 77 URLs “failed without explaining why,” and that OPML import meant emailing the file to the team. The same reviewer thinks Feedly is still stronger for folders. The founder replied that folder improvements were expected “in the coming weeks.”
Rough edges. A 14 October reviewer who bought two Tier 4 licences listed dark-theme text that matched its background, reminders limited to daily, weekly, monthly or yearly, and an unsorted cryptocurrency list. A 29 October reviewer with 375 feeds couldn’t rename a feed and found the tablet apps look “like phone apps blown up.”
The founder answers. Most questions get a reply from Nick, follow.it’s founder, often the same day. On 23 October he apologised for late replies, saying AppSumo’s notifications “aren’t working properly at the moment.”
What it doesn’t do yet
No Facebook or Instagram. On 6 October 2026 a buyer asked about following those accounts. The founder said it would need Meta’s approval and added: “I would therefore not get the deal based on the expectation that this feature will be added.” That’s an unusually plain answer. Don’t forget it if a missing network is your main reason to buy; take the founder at face value.
No reader API yet. On 23 October the founder said API and MCP access for the reader side was “targeted for the coming weeks,” starting with read access, with full management of feeds and filters “planned for a later stage.”
No publisher features. follow.it also sells a separate product for publishers. Asked on 23 October about a combined lifetime tier, the founder said “We don’t currently offer a combined LTD for Readers and Publishers.”
Shop price tracking is coming, not here. On 29 October the founder said dedicated price-tracking feeds for Amazon, eBay and other shops are in progress, and pointed to the Website Changes Tracker in the meantime.
The terms
The deal terms box reads:
- “Get lifetime access to follow.it.”
- “All future Hello (Tier 1), Basic (Tier 2), Standard (Tier 3), Pro (Tier 4) plan updates.”
- “If the plan name linked to your deal changes, it will automaticallytransfer to the new plan with all updates.”
- “Activate your license within 60 days—you can upgrade while the deal is live but can only downgrade within 60 days of purchase.”
The page’s own plan data carries two more lines that weren’t shown in the box when we read it: “This deal is only for brand-new follow.it users” with “no previous accounts, trials, or paid plans with this partner,” and “Access to all future AI models may be provided at a discounted rate OR Access to future AI models may require an add on.” Treat both as part of the deal.
The refund line reads “Refundable up to 60 days.” The guarantee line reads “Plus members are covered by our We Got Your Back guarantee,” so the extra cover applies to AppSumo Plus members, not to every buyer.
follow.it vs Feedly, Inoreader and NewsBlur
The listing names Feedly, Inoreader and NewsBlur as alternatives. We didn’t price any of them for this review, and we haven’t compared their features page by page. What we can say from the follow.it pages: follow.it’s difference is the monitoring and delivery side. Uptime alerts, page-change tracking, SSL expiry, data feeds and per-feed delivery to Telegram, Slack or email sit next to the reader. When you only want a tidy place to read RSS with strong folders, one buyer’s view was that Feedly still does folders better. If you want one inbox for news and alerts, follow.it covers more ground on its own pages.
Common mistakes with the follow.it deal
Buying Tier 1 for email digests. Tier 1 emails carry ads. Tier 2 removes them.
Choosing by RSS feed count. 500 feeds is plenty. Count your monitored pages, sites and AI stories instead.
Missing the API feeds page. The page-watch and uptime limits aren’t on the AppSumo cards. Read follow.it’s features page first.
Buying with an old account. The plan data says the deal is for brand-new follow.it users only. If you’ve used the free plan before, ask support first.
Buying for Facebook or Instagram. The founder says not to.
Waiting to upgrade. Upgrades only work while the deal is live, and the page data shows 25 November 2026 as its end.
Who follow.it suits
A heavy news reader. Tier 2 gives ad-free digests, 20 AI summaries a day and 1,000 feeds.
A marketer tracking competitors. Tier 2 or 3, depending on how many pages you watch and how often.
A freelancer or small agency. Tier 3 for up to 100 uptime and SSL monitors.
Someone with under 100 RSS feeds and no AI needs. Try the free plan first; you may not need the deal.
A social-media monitor. Skip it for Facebook and Instagram.
How to test it inside the refund window
- Import your real feed list on day one, and email the team your OPML file if bulk import fails.
- Set up the monitors you bought it for: competitor pages, uptime and SSL, up to your tier’s limit.
- Read a week of email digests; when you’re on Tier 1, check how intrusive the ads feel.
- Run AI processing on a busy feed and watch how fast the 30-day allowance drains.
- Upgrade or refund before day 60, while the deal is still live.
What we couldn’t check
We didn’t create an account, import feeds or time any alerts. We couldn’t confirm whether AppSumo tiers include follow.it’s AI feeds, which the pricing page lists but the plan cards don’t. We couldn’t see what the Tier 1 email ads look like, or whether someone who has used the free plan counts as a “brand-new” user. Don’t skip that support ticket: ask about all three before day 60.
FAQ: follow.it questions
Is follow.it a one-time payment on AppSumo?
Yes. Tier 1 is $49, Tier 2 $99, Tier 3 $199 and Tier 4 $299, once, read on 29 October 2026.
Does follow.it’s Tier 1 have ads in emails?
Yes. The Tier 1 card crosses out “No ads in emails,” and follow.it’s own pricing page lists ad-free emails from the Basic plan, which is Tier 2.
Is there a free version of follow.it?
Yes. follow.it’s pricing page lists a free plan with up to 100 RSS feeds, filters and all output channels.
Can follow.it monitor websites without RSS?
Yes, per the founder on 25 October 2026: it can follow sites without their own feed, and its Website Changes Tracker watches pages for changes, from 5 pages on Tier 1 to 200 on Tier 4.
The verdict
follow.it is a well-reviewed feed reader with a useful monitoring desk built in, from a bootstrapped company that has been around since 2016 and answers buyers quickly. The deal is simply follow.it’s own plans paid once, and every tier beats about ten months of the matching subscription. Skip the $49 tier unless you’re happy with ads in your digests and only need a handful of monitors; for most buyers Tier 2 is the sensible floor. Read the API feeds page before you pick, take the founder at their word on Facebook and Instagram, and test your real monitors before day 60.
follow.it on our desks
Our YouTube channels cover follow.it from different angles. Each video opens on YouTube.
