Bottom line: WhitePress is a sponsored article and link marketplace run, for English-language buyers, by WhitePress Publishing LTD in London, with its group roots in Poland. When you sign up, you top up an account, search its catalogue of publisher sites with “more than 50 filters”, and pay for a sponsored article, a guest article or a link inserted into an existing page. The home page claims “Publications on 149 000 + websites” in 36 languages. The terms are more buyer-friendly than most marketplaces we’ve read: a publisher must keep a paid article up for “12 (twelve) months in unchanged content”, an order that isn’t published in time is cancelled and refunded, and a paid add-on stretches the term to 36 months on eligible sites. The weak spot is visibility. Site prices are set by each publisher and only show after a free signup, and WhitePress doesn’t publish what it keeps between your price and the publisher’s.
Best for: SEO teams and agencies buying sponsored articles in several European languages, who want one account, one currency and written terms with a real publication period.
Think twice if: you want to see prices before you register, you need a cash refund path rather than platform credit, or you only buy in English and already have a marketplace you trust.
Google’s spam policy lists “Buying or selling links for ranking purposes” as link spam, and adds that paid links are fine “as long as they are qualified with a rel=”nofollow” or rel=”sponsored” attribute value to the <a> tag.” We describe what WhitePress sells; we are not recommending buying links to manipulate rankings.
We have no affiliate deal with WhitePress. How we review.
Updated 31 October 2026. This WhitePress review rests on what we read that day: the WhitePress home page, the article publication, link insertion, copywriting, publisher and Backlink Manager pages, the Terms and Conditions for Advertisers and for Publishers (both effective from 24.07.2025), the 36-month warranty terms, the digital PR page, three knowledge-base guides, WhitePress on Trustpilot, and Google’s spam policies. We haven’t ordered a link, so we describe what WhitePress publishes and what buyers report.
WhitePress review at a glance
| What we checked | What the pages say (31 Oct 2026) |
|---|---|
| Type | Marketplace of publisher sites, plus managed digital PR |
| Products | Sponsored articles, guest articles, link insertion, brand mentions, copywriting, digital PR |
| Sites claimed | 149,000+ (global home); 137,000+ (UK and US pages) |
| Offers claimed | 392,000+ (home); 171,000+ (link insertion page) |
| Languages | 36 |
| Site prices | Set by each publisher; visible only after free signup |
| Public prices | Copywriting from £32.50 an article; digital PR budgets from £1,250 |
| Minimum deposit | None, per its top-up guide |
| Publication term | 12 months in the terms; 36 months as a paid add-on |
| Your check window | 2 working days after the publisher marks it live |
| Indexing | “does not guarantee the indexation of the publication” |
| Trustpilot | 4.6 from 90 reviews, 12% one-star |
What WhitePress sells
The core product is article publication. You either upload an article you wrote or order one from WhitePress’s copywriters, pick a site from the catalogue, and pay the publisher’s listed price from your account balance. Its terms split this into two kinds. A sponsored (paid) article is a text “advertising the Advertiser’s product, company or service,” and it can carry active links; “the number and type of links allowed depends on the Publisher’s offer.” A guest article is a unique, non-advertising expert text whose only link sits in the author footer, as a URL or company name, with no keyword linking.
Link insertion places your link in “already existing articles and dedicated sections” on publisher sites. The terms list three forms: a link in “previously published editorial articles,” a link in “dedicated sections” such as category pages or the homepage, and a “site-wide link (on all pages of the Publisher’s portal).” The page promises links “from already indexed pages with a history.”
Around that sit copywriting (public prices, below), brand mentions, a free Backlink Manager that imports links from any source and tracks their indexing status, and a managed digital PR service on a separate hub site, priced as campaign budgets rather than per link.
On the selling side, publishers set their own price per article. The publisher page claims “17 000 publishers worldwide” and over 30,000 advertisers. Publishers invoice WhitePress after the buyer accepts the publication and are paid by bank transfer.
The one thing most people miss: the label is not the link
Here’s the clause that sets WhitePress apart. Under section 5 of the advertiser terms, by ordering a paid article “the Advertiser accepts that the published article will be marked by the Publisher as sponsored content or in another equivalent manner.” That’s a visible disclosure for readers, and it’s more than most marketplaces put in writing.
Turns out it doesn’t settle the Google question, though. Google’s rule is about the link attribute, not the label on the page. A post that says “Sponsored” at the top can still carry a followed link, and the terms leave the link type to each publisher’s offer. The publisher terms even describe a guest article’s footer link as “(dofollow)”. And the digital PR outreach product goes the other way entirely: placements are “not labelled as sponsored or partner content,” and the expert commentary package promises a minimum of “40% of “do-follow” backlinks”.
The terms also show WhitePress knows the risk. If a publisher receives Google’s manual action “Unnatural links from your site”, it “may change the link attribute of the article to nofollow,” and that isn’t a breach of your contract. Most people miss that sentence. In practice it means a followed link you paid for can become nofollow mid-term, legally, with no refund. Honestly, if you want to stay inside Google’s policy, ask for rel="sponsored" from the start and the clause stops mattering.
WhitePress prices, as read on 31 October 2026
We can’t give you a price per link. Each publisher sets “the amount of net remuneration the Publisher wishes to receive,” and the catalogue that shows those prices sits behind a free signup. WhitePress’s own top-up guide, last updated in July 2021, says “we don’t require any minimum deposit and you can publish sponsored article for just a few euros.” We couldn’t check that today. Two rules apply to every price: the terms say “The prices indicated on the Platform are net prices and are subject to increase by Value Added Tax (VAT),” and the top-up guide says the amount you deposit “should be gross, i.e. includes VAT.”
What is public is the writing and the managed PR:
| Product (public price) | Price | What you get |
|---|---|---|
| Basic text | £18.79 per 1,000 characters | Product descriptions, up to 3 business days |
| Basic article | £32.50 | 2,000-2,499 characters, general theme, up to 3 business days |
| Extended article | £46.29 | 2,500-3,499 characters, up to 3 business days |
| Specialist article | £64.00 | 3,500-4,999 characters, industry journalist, up to 5 business days |
| Premium article | £103.00 | 5,000-7,000 characters, research, stock photos, up to 7 business days |
| Premium plus article | £140.00 | 7,000-12,000 characters, up to 7 business days |
| Digital PR: expert commentary | from £1,250 | Managed journalist outreach, “Minimum DR 40” |
| Digital PR: targeted outreach | from £2,250 | Placements in existing editorial articles |
| Digital PR: data campaign | from £5,000 | Original data story and journalist outreach |
What moves the article price is the site you pick, the market (copywriting prices “might change” by project language, the order guide says), whether you write the text yourself, and add-ons such as the 36-month warranty, whose fee “depends on the value of the Published Content.” A note on the 2021 guide: it lists different character ranges for the premium tiers than today’s copywriting page. We’ve used the page.
A worked example with real sums
Say you want three sponsored articles on UK sites and you’ll have WhitePress write them. Three Basic articles cost 3 × £32.50 = £97.50 net. If 20% VAT applies to you, that’s £117.00 for the writing. Step up to Extended articles and it’s 3 × £46.29 = £138.87 net, or £166.64 with 20% VAT. Then add each site’s price, which you’ll only see after signing up.
Now compare the managed route. The cheapest digital PR package starts at £1,250, the same as about 38 Basic articles before any site price. If you’ve got a single brand and a modest budget, skip the PR packages and start with one self-serve article. If you need coverage on large media sites and don’t want to vet sites yourself, the PR budgets are where WhitePress points you.
Don’t forget the money stays on the platform. Refunds and warranty pay-outs land in your account balance, and the warranty terms say those funds can’t be withdrawn. So top up for one order, not a quarter’s budget.
What a first order looks like on the calendar
Most people miss how short the buyer’s windows are, so here’s the sequence the terms describe, laid out on a plain week. Suppose you place an order on a Monday morning. WhitePress has until Wednesday to pass it to the publisher. The publisher then has three working days, so a cautious estimate puts the live date around the following Monday. When you receive that notification, your own check must finish by Wednesday evening, or the platform approves the piece on your behalf. Weekends and public holidays don’t count as working days, which stretches things a little, but not much.
If the publisher never publishes, the contract ends and the money returns within seven working days of the original order. Honestly, that’s quicker than the 30-day dispute clocks we’ve read elsewhere. The awkward part comes later. Suppose the post vanishes in month five, outside the listed exceptions. You’d complain by email, WhitePress has fourteen days to answer, and if it can’t claw back the publisher’s share within ten working days, you’re chasing a stranger, possibly abroad, yourself. In practice that’s where a cheap foreign-language site can cost more effort than it saved.
Don’t forget the calendar on the account too. An advertiser who hasn’t logged in for three months can be suspended, and after twelve months the account may be deleted. If you’ve parked credit there from a warranty pay-out, set a reminder to spend or review it.
What you control and what you don’t
You control: the exact site, since you choose it in the catalogue and see its metrics before paying; whether you write the article or order it; the brief and links in a paid article, within the publisher’s limits; and, for guest articles, which portals to exclude. When you get the notice that the article is live, a clock starts: you have 2 working days to check it. WhitePress also shows a “Portal quality scoring” built from “SEO metrics from Ahrefs, Semrush, and more.”
You don’t control: whether the publisher accepts. The terms say the publisher “has the right to refuse to provide portal space without giving any reason.” Nor the metrics’ accuracy: WhitePress “does not guarantee or accept any responsibility for its correctness or timeliness on a given day.” You can’t contact publishers outside the platform. And after your 2-day window, any change you want “may be treated as an offer to conclude an agreement to modify the published article,” which can cost extra.
How are sites vetted? The publisher terms set four entry rules: the site “must be indexed on Google,” must not have “link exchange systems installed,” must publish original content, and must list at least one offer. That’s a low bar, so in practice the vetting is yours.
Guarantees, refunds and the terms
The advertiser terms took effect on 24.07.2025. Here’s what they say on the parts buyers care about.
On publication. WhitePress passes your order to the publisher “no later than 2 working days” after you place it. The publisher must publish “within 3 working days” unless its offer says otherwise. If it doesn’t, the contract “shall be terminated” and WhitePress will “within 7 working days from the date of the order, return to the Advertiser the funds taken.”
On the link staying live. The publisher must “maintain the publication of the paid article for a period of 12 (twelve) months in unchanged content.” The term can be shortened “without the right to make any claim,” including if the article breaks the law, at your own request, after “linking the article unnaturally,” on force majeure, or if the publisher closes the site. And “Any declaration or statement by the Publisher to maintain the publication for a period longer than 1 (one) year will be treated as non-binding.” So a listing that promises “forever” is worth one year.
On the 36-month warranty. On sites WhitePress selects (“in an arbitrary manner”), you can pay a fee for 36 months of availability. WhitePress monitors the post. Gaps of up to “9 (nine) consecutive days” don’t count. After that you can file a complaint, handled within 5 working days, and get “100% of the value of the given Published Content… excluding the cost of the Fee,” credited to your account. You can’t withdraw it.
On refunds. If something goes wrong, you and WhitePress decide between a fix and a withdrawal, and on withdrawal “the publication price paid by the Advertiser shall be refunded adequately.” But if WhitePress can’t recover the publisher’s share “within 10 working days,” you must claim that part “only directly from the Publisher.” We think that’s the clause to read twice.
On indexing. “The service provider does not guarantee the indexation of the publication,” and lack of indexing “cannot constitute grounds for non-acceptance.”
On liability and complaints. Liability is capped at the service’s value and “shall not exceed the value of GBP 3,000.00” per event. Complaints go to uk@whitepress.com and are “considered within 14 days.”
On search risk. The only search-engine wording is the nofollow clause above. Elsewhere the article publication page says WhitePress “provides at least 12 months of publication guarantee.” That’s a publication promise, not a ranking one, and Google’s policy doesn’t depend on any label.
Two pages disagree with the advertiser terms. The publisher terms give the advertiser “3 working days” to verify, not 2; assume 2. And publishers are told they’ll be paid “within one business day” on the publisher page, “within 2 working days” in the terms, and “within three business days” in a 2021 guide.
What buyers report
WhitePress’s Trustpilot page, read on 31 October 2026, shows a TrustScore of 4.6 from 90 reviews, with 88% five-star and 12% one-star and nothing in between. Read the reviews and many come from publishers, not buyers: “Quick payer and highly recommend” (24 February 2026) is a seller’s view.
Buyers who are happy. A US reviewer on 18 September 2026 gave 5 stars, citing “Very affordable prices and services,” with support “on point.” A UK reviewer on 8 May 2026 praised a “very supportive team” and a quick fix. A Polish reviewer on 17 February 2026 said they’d published many articles, most delivered early.
An order that stalled. On 28 November 2025 a buyer gave 1 star: an article “was not published, the deadline has expired 2 weeks ago,” and support didn’t answer. WhitePress replied on 16 December 2025 that the refund was issued.
A rejected site. A 9 March 2026 one-star review calls support “incompetent.” WhitePress replied that it declined the reviewer’s site under its content rules.
Older quality complaints. Reviews from 2023 say an article was written by someone who “barely speaks English” and that some articles “are generated by AI.” They’re old, but they explain why you should check copywriting before you publish it.
WhitePress vs Adsy
We reviewed Adsy on 30 October 2026, and its terms make a useful contrast. Both let you pick the exact site and pay from a balance. Adsy’s sample cards show prices logged out, from $15.50; WhitePress shows none. Adsy gives 7 days to check a delivery; WhitePress gives 2 working days. The bigger gap is time after publication: Adsy’s terms accept claims only “within thirty (30) days after publication,” while WhitePress’s terms hold the publisher to 12 months, with a paid 36-month option. Adsy’s FAQ says “All purchases are final and non-refundable”; WhitePress’s terms describe a refund when a publication fails, though it may route you to the publisher. If you’ve used Adsy for English sites, WhitePress is the one to look at for longer terms and non-English markets. We didn’t price other marketplaces for this review.
Common mistakes when buying from WhitePress
Reading “sponsored content” as “sponsored link”. The label is for readers. Don’t trust it as a link tag; check the rel attribute yourself.
Missing the 2-working-day check. After that the post is deemed correct and changes may cost extra.
Trusting a publisher’s “permanent” promise. The terms make anything past one year non-binding. Buy the warranty if the term matters.
Topping up a big balance. Refunds and warranty pay-outs come back as platform credit, and an account unused for 12 months can be deleted.
Assuming the metrics are current. WhitePress says it doesn’t guarantee them on any given day, so don’t skip your own traffic check.
Linking the post unnaturally afterwards. When you point a burst of cheap links at your sponsored post, the terms let the publisher cut the term short, without refund.
Who WhitePress suits
An agency running campaigns in several European markets. One account, 36 languages, local copywriters and written terms are the real draw.
An in-house SEO who wants a 12-month term in writing. That’s longer than marketplaces with 30-day claim windows.
A brand with a PR budget. The managed packages start at £1,250 and do the vetting for you.
Someone who wants to compare prices before registering. Skip it, or sign up only to look.
How to test WhitePress with a small first order
- Sign up free and buy one article on one site, with no extra top-up beyond that order.
- Check the site’s real traffic yourself in your own SEO tool, and read a few of its recent sponsored posts, before you pay.
- Ask for
rel="sponsored"in the brief, and confirm the live tag inside the 2-working-day check. - Track indexation in the free Backlink Manager, and note whether the post is still live at month 12.
- Keep the receipt and screenshots of the listing, its price, its metrics and your brief on the day you order.
What we couldn’t check
We didn’t sign up, so we couldn’t see a single site price, the real spread of prices, link insertion prices, the 36-month warranty fee, or whether a sponsored article really costs “just a few euros” as the 2021 guide says. We couldn’t find what WhitePress keeps between the publisher’s net price and yours, or any stated buyer fee. Site counts differ (149,000+ and 137,000+), as do the publisher payment times and the verification window across pages.
FAQ: WhitePress questions
How much does a sponsored article on WhitePress cost?
Each publisher sets its price, and it’s visible only after a free signup, so we can’t quote one. Public prices on 31 October 2026 cover writing, from £32.50 for a Basic article, plus VAT where it applies.
How long does a WhitePress article stay live?
The advertiser terms require the publisher to keep a paid article for 12 months unchanged, with listed exceptions. A paid 36-month warranty is available on sites WhitePress selects.
Is buying links from WhitePress against Google’s rules?
Buying a link that passes ranking credit is link spam under Google’s policy. Google says paid links are fine when qualified with rel="nofollow" or rel="sponsored". WhitePress’s terms label paid articles as sponsored content, but the link type depends on the publisher, so ask for the sponsored attribute.
Does WhitePress refund you if a link is removed?
Within the 12 months, a breach can lead to a refund, but if WhitePress can’t recover the publisher’s share within 10 working days, you claim it from the publisher. Under the 36-month warranty you get platform credit, not cash.
The verdict
WhitePress has the most buyer-friendly written terms of the marketplaces we’ve read this month: a 12-month publication period, automatic refunds for orders that aren’t published, and an optional 36-month warranty with daily monitoring. Its catalogue is broad across European languages, and the writing prices are public. What holds it back is what you can’t see without registering: site prices, fees, and how good the listed sites really are. Start with one article, ask for the sponsored tag, and check it within two working days.
Guides on SEO & Link Building
- How to Build Backlinks: Start With Who Already Knows YouThe easiest backlinks come from people who already know you: associations, partners and the suppliers you buy from. Start there, then earn links with pages worth citing, and keep paid links labelled.
- How to Find High Quality Backlinks (and Tell Them From Bad Ones)Start with the links you already have, find more sites like them, and judge each one on the page where your link would sit. Then give that site a reason to link, and label anything you pay for.
- Should You Buy Backlinks? What Google Says and What It CostsYou can buy backlinks, but Google's spam policy lists buying links for ranking purposes as link spam. A paid link marked sponsored or nofollow is allowed and can still bring readers. Here's how to weigh it.