Bottom line: DivMagic is a browser extension for Chrome, Chromium browsers and Firefox. When you hover over a button, card or section on any website and click, you get its code back as HTML and CSS, Tailwind CSS or React JSX, with media queries included. On AppSumo it costs $49 once for one code, and nine bigger plans add users at $49 per code, up to $490 for ten. DivMagic’s own lifetime licence costs $200 and is limited to two devices; the AppSumo card says you can use it “on as many devices as you want.” Honestly, on price the deal is easy to like. The catch is the thing the vendor’s own FAQ calls its biggest limitation: pages that use JavaScript to build what you see won’t copy correctly. The listing is “Not covered by We Got Your Back,” and it is refundable for 60 days.
Best for: front-end developers and designers who already write code and want a fast starting point for a single component.
Think twice if: you hope to clone whole pages, animated sites or Three.js work without touching the code afterwards.
We have no affiliate deal with DivMagic or AppSumo; links go to the official pages. How we review.
Updated 29 October 2026. This DivMagic review rests on what we read that day: the DivMagic listing on AppSumo, including all ten plans, the deal terms, questions and reviews, plus DivMagic’s own pricing page and its FAQ. We haven’t installed the extension or copied anything with it, so we describe the plans, the stated limits and what buyers report, not the quality of the code it writes.
DivMagic review at a glance
| What we checked | What the pages say |
|---|---|
| AppSumo plans | 10 plans, $49 per code once: $49 to $490 |
| Users | Plan 2 is “1 admin & 2 users,” rising to “1 admin & 10 users” on Plan 10 |
| Devices | “Use on as many devices as you want” on AppSumo; “Use on 2 devices” on DivMagic’s own lifetime |
| DivMagic’s own prices | $200 lifetime, $16 a month, $96 a year, Team $20 a month per member |
| Main limit | Pages that use JavaScript to change what’s displayed |
| MCP server | Released in 2026; pricing “not decided” per the founder |
| Refund | Refundable up to 60 days on AppSumo |
| AppSumo guarantee | “Not covered by We Got Your Back” |
| Listing rating | 4.46 stars from 41 reviews, 214 questions |
What DivMagic does
The extension sits in your toolbar and inside Chrome’s or Firefox’s developer panel. When you spot a component you like on someone else’s site, select it, and a rebuilt version lands on your clipboard in whichever format you picked. The listing and the homepage describe these parts:
- Copy any element as HTML and CSS, including elements inside iframes, which the vendor says rival tools can’t reach.
- Convert to Tailwind CSS, colours included, even when the source site doesn’t use Tailwind.
- Convert to React JSX, whatever framework the source site was built with.
- Media queries included with each copy, so the result is meant to keep its responsive behaviour.
- DivMagic Studio, a web editor where you can open, edit and save what you copied as your own component library.
- WordPress export to Gutenberg, through an “Export to WordPress” button in the extension.
- A toolbox with a colour picker, font copier, gradient generator and JSON formatter, plus a full-page copy option.
- DevTools integration, so the extension works inside the browser’s developer console.
The founder also pointed one buyer, in September 2026, to an API at divmagic.com/dashboard/api for AI agents. The homepage now lists an “MCP Server” next to the browser extension, tagged new.
The limit most people miss: JavaScript
Here’s the part most people miss. The extension rebuilds whatever it can see in markup and stylesheets. Scripts that make a page move don’t come along. Its own FAQ puts it plainly: “The biggest limitation is websites that use JavaScript to modify the page content display. In such cases, the copied code may not be correct.”
Its creator has said the same on AppSumo, more than once. In January 2025 a one-star reviewer said the tool never worked well on modern sites designed like MagicUI. The reply explained that such designs “heavily include animated motion components” and that “DivMagic can’t access Javascript code on websites.” In September 2026 a buyer asked whether it could copy 3D websites. The answer: sites built with Three.js “won’t be copied because they’re using a different technology than regular HTML/CSS.”
In practice, that splits the web into two halves for this tool. A pricing card, a footer, a testimonial grid or a form is mostly HTML and CSS, and that’s exactly its home turf. A hero section that animates on scroll, a carousel, a tabbed widget or anything built in a canvas is driven by scripts, and when you copy one, you’ll get the static shell at best. Honestly, if most of the designs you admire are animated, the price doesn’t matter much, because the output won’t be what you saw.
Copy modes: why one buyer’s result differs from another’s
Turns out a lot of the complaints on the listing trace back to a setting. Replies posted in June 2024 describe three copy modes:
- Adaptable, the default, “filters some styles on purpose in order to reduce the output code size.”
- Balanced is the mode you need for pseudo-elements; the founder said “The default ‘Adaptable’ Mode doesn’t copy pseudo elements.”
- Exact “should give pixel-perfect results,” by the maker’s account.
So when you copy an element and it looks plainer than the original, the first thing to try is a different mode. That’s not a fix for JavaScript, but it does explain why two buyers describe the same tool so differently. Don’t forget that smaller output is a deliberate trade-off in the default mode: you get shorter code that is easier to edit, and you give up some of the original styling.
Plans and prices on AppSumo
AppSumo shows ten plans, read on 29 October 2026. Every plan carries the same feature lines: “Available for Google Chrome (including all Chromium based browsers like Brave, Edge, etc.),” “Use on as many devices as you want” and “Available for Firefox.” Each step up adds one code and one user.
| AppSumo plan | Codes | Price once | Listing’s struck-through price | Users |
|---|---|---|---|---|
| Lifetime Access | 1 | $49 | $300 | No user line on the card |
| Plan 2 | 2 | $98 | $600 | 1 admin & 2 users |
| Plan 3 | 3 | $147 | $900 | 1 admin & 3 users |
| Plan 4 | 4 | $196 | $1,200 | 1 admin & 4 users |
| Plan 5 | 5 | $245 | $1,500 | 1 admin & 5 users |
| Plan 10 | 10 | $490 | $3,000 | 1 admin & 10 users |
Plans 6 to 9 follow the same pattern: $294, $343, $392 and $441, with 6 to 9 users. The struck-through figures are the listing’s own “was” prices; we haven’t found a DivMagic price that matches them.
| Plan | Price |
|---|---|
| Lifetime Access Solo developers |
$49 once |
| Plan 2 Pairs |
$98 once |
| Plan 4 Small studios |
$196 once |
| Plan 10 Agencies |
$490 once |
One-time prices on AppSumo, read 29 October 2026; ten plans at $49 per code, from $49 (1 code) to $490 (10 codes, 1 admin & 10 users); Plans 3 and 5-9 follow the same pattern. DivMagic's own site lists Lifetime $200 once (2 devices), Monthly $16, Yearly $96, and a Team Plan at $20 a month per team member.
Prices checked Oct 29, 2026 on DivMagic’s own pricing page. Lifetime deals are listings that can end or change, so check the live listing before you buy.
Picking a plan: four worked examples
A solo developer. If you’ve only got yourself to equip, Plan 1 at $49 is the whole decision. Buying direct, a yearly subscription runs $96, so this code costs roughly half of twelve months. Against the $16 monthly plan, it’s roughly three months of subscription.
A freelancer with a laptop and a desktop. This is where the device line matters. DivMagic’s own $200 lifetime licence says “Use on 2 devices.” The AppSumo card says as many devices as you want. If you’ve got a work machine, a home machine and a test laptop, the AppSumo code is the only lifetime option on the pages we read that covers all three.
A four-person studio. Plan 4 is $196 once for “1 admin & 4 users.” The vendor’s Team Plan is $20 a month per team member, so four people direct would be $80 a month, or $960 over a year. In practice, even if your crew drops it after twelve months, the AppSumo plan costs about a fifth of that. Big gap.
A team that grows later. The deal page says the deal “is not stackable,” but in April 2026 the founder told a buyer with “admin with 2 users” that they could “get an additional single key and add it to your account” through the vendor’s redemption page. Skip the guesswork: if you think you’ll add people, buy the codes while the listing is live and ask support to confirm how a later code attaches.
The deal vs DivMagic’s own plans
The vendor’s extension pricing page, read on 29 October 2026, lists these:
| DivMagic’s own plan | Price | Devices or seats | What it adds |
|---|---|---|---|
| Lifetime | $200 once (page shows $345 struck through and a countdown) | “Use on 2 devices” | All future updates, Studio, unlimited usage, “Fastest support” |
| Monthly | $16 a month | Not stated | “All features of DivMagic included,” cancel anytime |
| Yearly | $96 a year | Not stated | “All features of DivMagic included,” cancel anytime |
| Team Plan | $20 a month per team member | Rotate team members | Team Component Library; Team Studio Integration “(coming soon)” |
In practice, Plan 1 on AppSumo costs about a quarter of the direct lifetime price and drops the two-device limit. The deal terms promise “All future Lifetime Access Plan updates,” which matches the name of the vendor’s one-time plan. We didn’t find a direct-purchase refund policy on the pages we read, so we can’t compare it with AppSumo’s 60 days.
One small comfort for any one-time buyer: Its FAQ says that if it “ever shuts down, we will send the code of the extension to all users who have made a one-time payment, enabling you to use it offline indefinitely.” That’s a promise on the vendor’s page, not a contract term on AppSumo, and it’s still reassuring to see in writing.
The MCP question
An MCP server arrived in 2026, so AI coding agents can call its copying features. In late October 2026 a buyer asked whether MCP is charged separately. BrianUSA answered: “We don’t have an official pricing decided for that yet. We gave credits to all AppSumo users so you can use it while we make improvements to it. We will let you know when the pricing for MCP is determined.”
Read that carefully. The browser extension is what this deal sells. The MCP server comes with starter credits for now, and its long-term price is open. If you’ve bought it mainly for MCP access, treat it as a bonus that may cost extra later, not as part of the lifetime promise.
What buyers report
The listing shows 4.46 stars from 41 reviews: 31 five-star, 2 four-star, 5 three-star, 2 two-star and 1 one-star. The deal went live in January 2024, and its founder, posting as BrianUSA, handles most questions personally.
Fans copy pieces, not pages. Turns out the split in ratings is mostly about scope. A June 2025 five-star review argues that the bad reviews come from people who expect to copy “everything 1:1 with complex js animations,” and says the value is “allowing to copy specific elements.” A December 2025 review calls it the handiest tool for grabbing an element in a hurry. An April 2025 buyer with limited coding skills uses it to bring styled sections into a site builder that accepts HTML and CSS.
Critics tried whole pages. A June 2024 three-star review estimates “only 30% of what is copied works” and says complete pages “have been useless so far,” while calling individual elements and sections “really good.” A November 2024 reviewer who isn’t a developer says a full-page copy came out as plain black-and-white text. The response: the tool “is mainly made for people who are familiar with coding.” Most of the low ratings date from 2024 and early 2025; we found no low review newer than January 2025.
The newest review is thin. The most recent review, from September 2026, is five stars but generic, and it calls the product “DevMagic.” Honestly, we gave it little weight.
Questions in 2026. In August someone asked whether the product was still active, citing old videos and release notes that looked the same month to month. The answer: it is “still active, maintained and developed” and that “We’re a very small team, so some things take longer than we’d like.” In May a Bricks Builder user requested a tutorial; none had been made yet. For Divi 5, replies in June and August said that Divi’s code block works and a native integration has been started. On 28 October 2026 a Plan 2 buyer said they couldn’t find where to add their two users; it had no answer when we read the page.
The terms
The deal terms read:
- “Lifetime access to DivMagic”
- “You must redeem your code(s) within 60 days of purchase”
- “All future Lifetime Access Plan updates”
- “Please note: This deal is not stackable”
The guarantee line reads “Not covered by We Got Your Back. Listed by the partner, not reviewed by AppSumo.” The plan card says “Refundable up to 60 days,” and the listing adds “60 day money-back guarantee. Try it out for 2 months to make sure it’s right for you!”
There’s a wrinkle here. The terms say the deal is not stackable, yet Plans 2 to 10 are sold as 2 to 10 codes, each adding a user. We read it as: extra codes add seats, not extra features. That’s our reading, not the listing’s wording, so confirm it with support before buying a multi-code plan. Also note an April 2026 answer that your account email “can’t be changed because it is tied to your redemption code.” Don’t forget to redeem with the email you mean to keep.
DivMagic vs CSS Scan and Hoverify
The listing names CSS Scan and Hoverify as the tools this one replaces, and says it “Does the same job for a one-time price from $49 instead of a subscription.” Both are browser extensions for inspecting and copying styles. We didn’t price CSS Scan or Hoverify for this review, and we haven’t compared their output, so we can’t tell you which copies more accurately. What we can say is narrower. Its listed extras are the Tailwind and JSX conversion, iframe copying, the Studio library and WordPress export. When you only need to read a few CSS values, your browser’s own Inspect panel is free, and one 2025 reviewer said they found it easier.
Common mistakes with the DivMagic deal
Buying it to clone animated sites. JavaScript-driven content is the stated limit. Full stop.
Judging it on the default mode. Many people don’t realise Adaptable trims styles on purpose. Try Balanced and Exact before you decide.
Expecting a non-coder workflow. It’s aimed at people who already code. When you can’t edit the output yourself, budget time to learn.
Counting on MCP as part of the lifetime deal. If you’ve never used an MCP server, ignore this. If you have, its pricing isn’t decided yet.
Redeeming with a throwaway email. It can’t be changed later.
Buying Plan 2 for a team without checking seat setup. One purchaser couldn’t find the user settings on 28 October 2026. Ask support how seats are added before day 60.
Who DivMagic suits
A front-end developer building with Tailwind. Copy a component, convert it to Tailwind, and clean it up. This is the core use, and Plan 1 covers it.
A designer handing references to developers. Copying fonts, colours and layout from a reference site turns “something like this” into code a developer can start from.
A small agency. Plans 3 to 5 cost less once than a single year of the vendor’s Team Plan for the same headcount.
A WordPress site owner with no coding. Possible, through the Gutenberg export, but the reviews suggest you’ll need to fix the output by hand. If you’ve never edited HTML, test hard inside the window.
Anyone copying animated or 3D sites. Skip it.
How to test it inside the refund window
- Pick five components from sites you actually reference, at least one animated, and copy each in all three modes.
- Paste the Tailwind and JSX output into a real project and note how much hand-editing each one needs.
- Try the WordPress export on a clean test site, since the founder linked earlier problems to other plugins.
- Install it on every device you’ll use, to check the “as many devices as you want” line in practice.
- If you’ve bought a multi-code plan, add your users and email support if the option isn’t there.
What we couldn’t check
We didn’t install the extension, copy elements or judge the code it writes. We couldn’t confirm how “not stackable” fits with multi-code plans, how the admin counts against the user number on each card, what MCP will cost after the credits run out, or what refund policy applies when you buy direct. Nor could we verify the “10,000+” user figure on the homepage. Don’t skip the seat and MCP questions: settle them in writing before day 60.
FAQ: DivMagic questions
Is DivMagic a one-time payment on AppSumo?
Yes. Each code is $49 once, and the ten plans run from $49 for one code to $490 for ten codes and ten users.
Is the AppSumo deal cheaper than buying DivMagic directly?
On the pages we read on 29 October 2026, yes. DivMagic’s own lifetime licence is $200 for two devices; the AppSumo code is $49 and lists unlimited devices.
Can DivMagic copy animated or JavaScript websites?
Not reliably. DivMagic’s FAQ calls JavaScript-driven content its biggest limitation, and the founder says it can’t access a site’s JavaScript or copy Three.js pages.
Is DivMagic’s MCP server included in the lifetime deal?
For now, AppSumo users have credits. The founder said in October 2026 that MCP pricing isn’t decided yet.
The verdict
DivMagic is a fair buy for developers who want a quick, editable starting point for a single component, and the AppSumo price is well under DivMagic’s own lifetime licence, without its two-device cap. Go in knowing what it won’t do: JavaScript-driven and 3D pages don’t copy, whole-page copies disappoint some buyers, and MCP pricing is still open. The missing AppSumo guarantee and the “not stackable” wording keep the terms score down. Honestly, the 60 days are the real safety net here, so test it on the sites you actually borrow from.
DivMagic on our desks
Our YouTube channels cover DivMagic from different angles. Each video opens on YouTube.
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