Bottom line: WP 301 Redirects PRO is the paid version of a free WordPress redirect plugin from WebFactory, a company in Zagreb, Croatia. It creates 301 redirects, catches visitors who mistype a URL, logs 404 errors and scans your pages for broken or harmful links. AppSumo sells one plan, License Tier 1, for $49 once: 20 sites, 5 full site scans per month, white labeling and a central dashboard. The catch is in the small print. The founders say on the listing that those five scans are a total for your whole account, not five per site, and that Tier 1 does not include the “Remote Site Stats & Logs” feature. The listing is “Covered by our We Got Your Back guarantee” and refundable for 60 days. We couldn’t reach the vendor’s own site to compare prices.
Best for: freelancers and small agencies who need redirect rules, typo correction and 404 tracking on up to 20 WordPress sites, and only scan for broken links now and then.
Think twice if: you want monthly link audits across many sites, need to export 404 data, or plan to switch on automatic redirects and forget about them.
We have no affiliate deal with WebFactory or AppSumo; links go to the official pages. How we review.
Updated 29 October 2026. This WP 301 Redirects review rests on what we read that day: the WP 301 Redirects listing on AppSumo, including the plan card, the deal terms, the founders’ FAQ, 64 questions and the most recent reviews, and the free plugin’s page on WordPress.org. We tried wp301redirects.com several times that day and could not connect. We haven’t installed the plugin, so we describe the plan, the limits and what buyers report, not how it behaves on a live site.
WP 301 Redirects review at a glance
| What we checked | What the pages say |
|---|---|
| AppSumo plan | License Tier 1, $49 once |
| Sites | 20 |
| Full site scans | 5 per month, a total across all sites (founder answer, April 2025) |
| Link scan cap | “up to 50k links per month” (founder answer, May 2025) |
| Site logs feature | Not in Tier 1 (founder answer, August 2025) |
| Stacking | “No codes, no stacking” |
| Refund | Refundable up to 60 days |
| AppSumo guarantee | “Covered by our We Got Your Back guarantee” |
| Listing rating | 4.85 stars from 281 reviews, 838 bought |
| Free plugin | 300,000+ active installations, 4.7 stars on WordPress.org |
What WP 301 Redirects does
There are two products with the same name. The free plugin on WordPress.org, listed as “301 Redirects – Redirect Manager” by WebFactory, handles the basics: 301, 302 and 307 redirects, a 404 error log, a dashboard widget, import and export, and simple redirect stats. WordPress.org shows version 2.85, more than 300,000 active installations, a 4.7 out of 5 rating and “Tested up to 7.1.4.” Its own page says the free version doesn’t support wildcards or folder redirects, and that the 404 log keeps the last 50 errors by default.
The PRO version is what AppSumo sells. The WordPress.org page sums it up as “wildcard & regular expression URL matching, auto-typo fixing in URLs, complete redirect and 404 log, link scanner, and a centralized SaaS dashboard.” The AppSumo listing groups the same features under four headings:
- Fixing 404s: visitors who mistype a URL “get redirected instead of landing on 404s,” with adjustable typo sensitivity and manual rules.
- Scanning links: a Link Scanner that finds broken URLs and harmful outbound links, using Google Safe Browsing and Alexa Rank data to flag malware and low-reputation domains.
- Link management: shorter branded links in place of long affiliate URLs, and wildcard rules with
*. - Reporting: a dashboard showing where visitors come from, daily redirects and browser data, branded PDF reports, and “All your sites’ logs and stats appear in one central view.”
The founders’ FAQ adds email reports for 404s and redirects, import and export of redirect rules, and compatibility with Weglot, TranslatePress, GTranslate and Loco Translate. It also warns that deleting the plugin “permanently removes all redirects and associated data from your database,” while deactivating it only stops them.
The thing most people miss: five scans for twenty sites
The plan card reads “20 sites” and “5 full site scans per month.” Most people read that as five scans for each site. Turns out it isn’t. In April 2025 a buyer asked exactly that, and a WebFactory team member answered: “That’s a total for your account, 5 site scans across all websites. You can purchase more credits through the dashboard when needed.”
A second answer, from May 2025, adds a link cap. There is “no limit on pages,” but there is a limit on “the total number of links you can scan per month, which is up to 50k links per month.” It resets monthly.
Redirects, typo fixing and 404 logging are not scan-limited on any page we read. The scan budget only governs the Link Scanner. So when you size this deal, ask yourself how often each site needs auditing for broken or harmful links.
| Plan | Price |
|---|---|
| License Tier 1 Up to 20 WordPress sites |
$49 once |
One-time price on AppSumo, read 29 October 2026; one plan only, no stacking. The vendor's site, wp301redirects.com, could not be reached that day, so we have no current vendor prices; a June 2023 buyer on the listing cited a '$99 LTD for 100 sites/200 scans' there.
Prices checked Oct 29, 2026 on WP 301 Redirects’s own pricing page. Lifetime deals are listings that can end or change, so check the live listing before you buy.
Worked examples: what 5 scans and 50,000 links buy
One business site. If you’ve got a single site, five full scans a month is generous. A 300-page site with 80 links per page is 24,000 links per scan, so two full scans fit inside the 50,000-link cap. In practice, a monthly scan after you publish is plenty.
A freelancer with 8 client sites. Five scans across eight sites means each site gets scanned roughly every seven weeks. If the sites are small brochure sites of 30 pages with 50 links each, that’s 1,500 links per scan, so the link cap never bites. The scan count does.
An agency filling all 20 slots. Divide 20 sites by 5 scans and each site gets one full scan every four months. If you’ve promised clients a monthly broken-link report, you’d need 20 scans a month, four times the allowance, plus whatever extra credits cost in the dashboard. We couldn’t see that price.
A large content site. A 2,000-page blog with 40 links per page is 80,000 links. That’s above the 50,000 monthly cap on its own, so one full scan may not finish inside a month’s allowance. The founders’ answer doesn’t say what happens at the cap; ask before you rely on it.
In practice, the scanner is the smaller part of the value. Honestly, $49 for redirects, typo correction and 404 logs on 20 sites is the core of this deal. Treat the scanner as a quarterly check-up unless you buy credits.
Tier 1 is not the vendor’s Team plan
The deal terms promise “All future Team Plan updates.” In August 2025 a buyer wrote that the deal is mapped to the Team plan on WebFactory’s site, that the Team plan there includes “Remote Site Stats & Logs,” and that their dashboard showed: “Hey Sumo-ling Your license doesn’t include the site logs feature.”
The reply from the WebFactory team was direct: “Team license on the site is not the same as a Tier 1 License here. Unfortunately, the Remote Site Stats & Logs feature is not included in the Tier 1, and you will have to upgrade your license to start using it.”
The AppSumo plan card still lists “Stats” and “Remote site control,” and the overview still says “All your sites’ logs and stats appear in one central view.” Those lines and the founder’s answer don’t sit comfortably together. When you’re buying for central logs, the founder’s answer is the one that applies to AppSumo buyers, so assume you won’t get them. Don’t forget that the terms also say the deal “is unable to enhance or reduce between license tiers,” so there’s no higher AppSumo tier to move to.
The deal vs buying direct
We can’t make this comparison properly. The vendor’s site, wp301redirects.com, refused our connections throughout 29 October 2026, so we have no current prices or plan names from it. The listing calls this deal “Only on AppSumo” and a “Limited-time deal.” It shows $49 with no higher “was” price on the plan card.
One older data point exists. In June 2023 a buyer asked on the listing why the vendor’s site showed a “$99 LTD for 100 sites/200 scans” when AppSumo’s $49 gave 20 sites and 5 scans a month. We found no answer to that question, and the figures are three years old. Don’t forget to read the vendor’s pricing page yourself before you buy, and compare scans per site, not just sites.
What buyers report
The listing shows 4.85 stars from 281 reviews: 264 five-taco ratings, 7 four, 3 three, none at two and 7 one-taco ratings. Many reviews date from the 2021 launch. The recent ones are more mixed.
An agency is happy. A June 2025 reviewer said they’d used the free version “since few years ago,” moved to PRO through AppSumo, and that it helps “a lot with our client’s website.” The CEO replied the same day.
One buyer reports serious harm. The most recent review, from February 2026, gives one taco. The buyer says the plugin kept changing redirects “day after day,” that Google Search Console showed “hundreds of pages could not be indexed because they had 301 redirects,” that it redirected their homepage to a merchandise page, and that the site slowed down. We found no reply from the vendor under that review. We can’t confirm the cause, but it’s the strongest reason to review automatic redirects by hand.
A dispute over featured plugins. A March 2025 one-taco review accused WebFactory of adding its own plugins to the top of the WordPress “Add plugin” screen and of sending too many requests to its servers. In May 2025, CEO Gordan Orlic answered in the questions tab: “yes, we do add our plugins there,” and said requests are kept “to a bare minimum.” Honestly, it’s worth knowing before you install it on client sites.
Support has had slow spells. In June 2025 a buyer asked why support was “extremely difficult” to reach. The reply mentioned “a higher number of tickets than usual.” A December 2024 reviewer, by contrast, got “quick support via email.”
The dashboard question is open. In September 2026 a buyer said they’d lost access to their account. The team pointed them to the dashboard login. On 26 October 2026 another buyer replied that they were “getting 504 gateway” errors on that dashboard. When we checked on 29 October, the dashboard address responded, but the main website did not.
Smaller answers worth having. The team confirmed in April 2025 that 404 report data “cannot be downloaded or exported at the moment.” In August 2025 they said geo-redirects by country are “not something this plugin can do,” and that it doesn’t work on Framer because “this is a WordPress plugin.” A buyer’s question that month about bulk-deleting old redirects had no answer that we could find.
The terms
The deal terms read:
- “Lifetime access to WP 301 Redirects.”
- “All future Team Plan updates.”
- “No codes, no stacking—just choose the plan that’s right for you.”
- “This deal is unable to enhance or reduce between license tiers.”
- “GDPR compliant.”
The guarantee line reads “Covered by our We Got Your Back guarantee,” with “Carefully selected by AppSumo for quality, performance, and support” beneath it. The plan is “Refundable up to 60 days.” The listing shows WebFactory as founded in 2009, based in Zagreb, Croatia, with 11-50 people, and the FAQ panel says the team is “Expected to respond within 24 hours.”
WP 301 Redirects vs Redirection and Broken Link Checker
The listing names Redirection and Broken Link Checker as the tools it replaces. We didn’t read either plugin’s page or price them for this review, so we won’t compare features. The practical difference is that WP 301 Redirects puts redirects, 404 logging and link scanning in one plugin with one dashboard across sites, where the listing’s framing implies you’d otherwise run two. One 2021 reviewer preferred Redirection’s interface, but that’s an old opinion about an old version. Turns out most of the decision is simpler than a feature list. If you’ve already got the free version of WP 301 Redirects running, the upgrade path is the simplest of the three.
Common mistakes with the WP 301 Redirects deal
Reading “5 scans” as per site. It’s five a month across the whole account.
Expecting the vendor’s Team plan. Tier 1 doesn’t include Remote Site Stats & Logs, per the founder.
Planning to buy a second plan later. The terms say “No codes, no stacking,” and you can’t move between tiers. Size it now.
Leaving auto-redirects unattended. When you switch them on, check Search Console for unexpected redirects in the first weeks; one buyer reports their homepage being redirected.
Deleting the plugin to test something. Deleting it removes every redirect from the database. Deactivate it instead, and export your rules first.
Counting on 404 exports. As of April 2025 the 404 data couldn’t be exported.
Who WP 301 Redirects suits
A site owner moving or restructuring content. Wildcards, typo fixing and 404 logs are exactly what a migration needs, and 20 sites is plenty.
A freelancer with a handful of WordPress clients. White labeling and hiding the licence key from clients are in the plan.
An agency selling monthly link audits. The scan budget is thin for this; budget for credits or skip the deal. If you’ve promised 20 clients a monthly report, the maths doesn’t work at 5 scans.
Anyone off WordPress. Skip it.
How to test it inside the refund window
- Export your existing redirects from your current plugin, then import them on a staging site.
- Turn on auto-redirect on staging only, browse to a few mistyped URLs, and check where they land.
- Run one full site scan on your largest site and note how many links it counts against the 50,000 cap.
- Open the dashboard and check which stats and logs your Tier 1 licence shows.
- Email support with one real question and time the reply against the “24 hours” on the listing.
What we couldn’t check
We couldn’t load wp301redirects.com on 29 October 2026, so we have no current vendor prices, plan names or refund terms to compare. We didn’t install the plugin or run a scan. We couldn’t see the price of extra scan credits, what happens when a scan hits the 50,000-link cap, or whether the 504 dashboard error reported on 26 October was fixed. When you email support during the refund window, ask about all three. Settle those before day 60.
FAQ: WP 301 Redirects questions
Is WP 301 Redirects a one-time payment on AppSumo?
Yes. License Tier 1 is $49 once, with lifetime access, as read on 29 October 2026.
Are the 5 site scans per site or per account?
Per account. The founders answered in April 2025 that it’s “5 site scans across all websites,” with extra credits sold in the dashboard.
Does the AppSumo deal include the site logs feature?
No. In August 2025 the founders said Remote Site Stats & Logs “is not included in the Tier 1.”
Is WP 301 Redirects refundable?
Yes. The listing says “Refundable up to 60 days” and “Covered by our We Got Your Back guarantee.”
The verdict
WP 301 Redirects is a long-running plugin with a large free user base, and $49 once for PRO redirects, typo fixing and 404 logs on 20 sites is a reasonable buy when you need those things. Most people miss that the scanner is rationed: five full scans a month for the whole account. The site logs feature is also missing from Tier 1. Add one serious recent complaint about runaway redirects and a vendor site we couldn’t reach, and this is a deal to test hard on staging inside the 60 days, not one to install everywhere on day one.
WP 301 Redirects on our desks
Our YouTube channels cover WP 301 Redirects from different angles. Each video opens on YouTube.
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